In EMMA tags are used to identify unique characteristics or states of the user. With this type of tagging a unique value is assigned to each user and will be automatically overwritten if a new value is triggered.
Unlike events, tags are not created directly in EMMA. Instead, they must be implemented within the app, and once the information is sent from the app to EMMA, the tag will automatically appear in EMMA with the corresponding information for each case/user.
Keep in mind that not all users who have installed the app will necessarily have tag information, as this data is usually sent from the app to EMMA after the user has completed the registration or login process, or after accessing a specific settings section within the app.
To see which users have tag information, visit our Segments section.
Here are some common examples of tag measurement:
- Country: Spain, Portugal, UK, US,....
- Age: 18, 19, 20, 21...
- Phone number: 650050550, 696362656, 652987541....
- Notifications: On, Off
- Share on social networks: Yes, No.
- Birthday: 1988-11-01,1992-02-26...
See our iOS and Android integration guides for more information on how to integrate Tags.
¶ Tag management
Inside the EMMA Management section you will find a screen called Tags, where you can configure the tags that your application is sending to EMMA from the SDK. You can see how to use them in Push Notifications and InApp communications.
In order to view the list of tags in this screen you must have previously tagged the application, otherwise this screen will be empty.
Here you will be able to see all the tags that are being sent to EMMA and you will be able to configure the type of information that each one will contain.
It is the responsibility of each application to include in the tags the information previously agreed upon. Thus, if in this screen a numeric value field is assigned the text type, EMMA will interpret it as text.
By clicking on the contextual menu of each tag, we can edit it to select the type of information that each tag contains
- Text
- Number
- Date
Once the desired value is selected, click on the + Save tag button to apply the changes made.
Remember that depending on the type of information with which the tag is configured (text, number or date), it will affect how these tags can be filtered and segmented in EMMA.
In the following table you can see which type of operator accepts each type of tag.
- Text tags
- is equal to
- is different from
- contains
- exists
- does not exist
- Numerical tags
- is equal to
- is different from
- exists
- does not exist
- more than
- less tan
- Date tags
- exists
- does not exist
- was on
- was ago
- more than
- less than
- the birthday is
For the time being, these tag customizations will only be applicable to Rules recipes and not to Explorer and Messages segmentation.