¶ Tracking with TikTok App Installs
TikTok App Installs is TikTok's advertising format for measuring app installs in order to gain new users.
This guide explains all the setup steps needed to start measuring your campaigns with TikTok App Installs.
¶ Set up in TikTok Ads
In order to measure TikTok App Install campaigns, the first thing you need to do is go to the TikTok Ads dashboard. If you don't have an account, you will need to create an account and register the Android and iOS apps separately.
If you create your app from scratch, it is important that when registering the app, in step 2 Tracking Settings you select Kochava as the provider.
In case you already have the app created, you just need to access the app details and edit the Tracking Settings and select Kochava as the provider (in the steps listed below you can see how to access the details of your app in TikTok).
¶ Get TikTok App ID
Once you have created your account and registered your apps, just follow these steps:
- Go to your app details from Assets > Events.
- Click on the Manage button.
- Click on your app.
- Create and copy your TikTok App ID.
- Repeat this process with the Android and iOS app.
- Reserve the obtained TikTok App ID for later configuration in EMMA.
¶ Set up in EMMA
To start measuring your campaigns in EMMA you have to follow the steps below to finalise the setup:
- Log in to EMMA and go to App Preferences from the drop-down menu by hovering over your username (top right).
- Configure AppStore information (url of the app in the store) and AppStore ID for iOS and Google Play information (url of the app in the store) and Google Play ID for Android.
To get the App Store ID you can copy the ID via the link generated in AppStore, as in the following example:
To get the Google Play ID you can copy the ID via the link generated in GooglePlay, as in the following example:
- Once this is set up, go to Acquisition > Media Sources.
- Find the media source TikTok For Business - SAN and in the side menu click on edit.
- Configure the TikTok San App ID for Android field and the TikTok San App ID for iOS field with the TikTok App Id obtained earlier and click Save.
¶ Inapp event measurement (Optional)
In addition to measuring TikTok campaigns in EMMA, you can also send any inapp events you are measuring in EMMA to TikTok to measure them. Once you have completed the previous steps in this guide, you need to follow these steps to set up events for TikTok:
- Log in to the EMMA website and go to Acquisition > Media Sources.
- Edit the TikTok media source.
- In the Events section, click on the add event button to add the events you want to send to TikTok. It is important that in the Event Identifier column for the Media Source you select the TikTok event to which the event sent from EMMA will be linked.
- Decide which TikTok event you want to link the event sent from EMMA to.
- install_app/retarget_app
- add_payment_info
- add_to_cart
- add_to_wishlist
- launch_app
- checkout
- complete_tutorial
- view_content
- create_group
- create_role
- generate_lead
- inapp_ad_click
- inapp_ad_impr
- join_group
- achieve_level
- loan_application
- loan_approval
- loan_disbursal
- login
- purchase
- rate
- registration
- search
- spend+credits
- start_trial
- subscribe
- unlock_achievement
- CUSTOM
¶ SkAdNetwork campaign
EMMA allows measuring TikTok Ads campaigns aimed at iOS devices with an operating system version higher than iOS 14.5, known as SkAdNetowork campaigns. By allowing the measurement of this type of campaign, we will be able to obtain in EMMA the aggregate data of the installs and events carried out through these campaigns.
It is important to note that due to Apple's privacy policy, through SkAdNetwork campaigns we are unable to obtain information about the user who has installed the app or completed inapp events, as Apple does not share this information with third parties. The only information shared with third parties is that an install or event linked to a certain campaign has taken place.
In other words, we will only be able to obtain aggregated data on installs and inapp events, without being able to know under any circumstances which user has carried out these actions.
¶ Enabling SkAdNetwork in EMMA for installs
In order to start measuring this type of campaign in EMMA, it is necessary to follow these steps:
- Log in to your EMMA account.
- Go to the app preferences and make sure that the App Store ID field is configured in the iOS settings section. If not, just get this id from the url of your app's store and configure it.
- Make sure you have completed the previous steps in this guide.
Once the above steps have been validated, this configuration is necessary in order to measure TikTok's SKAdNetwork.
- Go to Acquisition > Media Sources and search for and edit the TikTok For Business - SAN provider.
- Enable the SKAdNetwork switch and save changes so that the necessary configuration is done to get this data into EMMA.
In addition to this configuration, it is recommended to integrate the EMMA SDK (version 4.12 or later) in order to be able to track the user at event level and to be able to receive a direct copy of the SkAdNetwork postback for further information in EMMA.
And that's it! Your connection to measure SkAdNetwork campaigns is ready. As soon as you start receiving data from this type of campaign, a new campaign called SkAdNetwork TikTok will automatically appear in EMMA showing all the aggregated install information.
¶ SkAdNetwork inapp events measurement (optional)
In order to receive the attribution information of inapp events via SkAdNetwork campaigns, it is first necessary to have SDK version 4.12 or later integrated.
In addition, it is necessary to configure the events to be measured in EMMA. To do so, follow these steps:
- Log in to your EMMA account.
- Go to the Management > Events section.
- Search and edit the desired event.
- At the bottom of the screen you must enable the SKAdNetwork check and add a conversion value between 1 and 63.
Conversion values must be unique, the same value cannot be used in multiple events. In case of selecting a value in use, EMMA will warn us and show us the closest available value for configuration.
Keep in mind that SKAdNetwork only notifies us of the last conversion, the last event carried out within the attribution window, so if a user carries out 3 consecutive events within the same attribution window, we will only receive notification of the last one and this will be the one that appears in EMMA.
¶ TikTok API: tracking to measure clicks and cost (optional)
With the new connection available with the TikTok Business API you will be able to get click and cost data from your EMMA campaigns.
To activate it, just follow these steps:
- Go to your EMMA account and go to Acquisition > Media sources.
- Search and edit the TikTok For Business - SAN source.
- Once inside the Facebook feed editing panel, look for the TikTok Ads Connection section and click on the Sign in to TikTok Ads button:
- You will automatically be taken to the TikTok Ads login screen. Login with your credentials.
- Once you have logged in, you will see a screen to give EMMA permission to access the data. By default, 4 options are checked, all of them must be left checked:
- Ad Account Management
- Ads Management
- Reporting
- Audience Management
- We confirm the permissions by clicking on the Confirm button and we will automatically be taken to EMMA.
- Save the provider's changes and that's it. Now we will start to get the information of clicks and cost of the campaigns.
It is important that the login is done by a user with an Administration role to the TikTok account.
¶ TikTok Re-Targeting Campaigns
In order to measure TikTok Re-Targeting campaigns through EMMA you need to follow these steps:
¶ Set up events for Re-Targeting
To set up events for Re-Targeting campaigns, follow these steps:
-
Go to the Acquisition > Media Sources section.
-
Edit the TikTok media source.
-
In the Events section, click on the add event button to add the events you want to send to TikTok. It is important that in the Event Identifier column for the Media Source you select the TikTok event to which the event sent from EMMA will be linked.
-
Decide which TikTok event you want to link the event sent from EMMA to.
- install_app/retarget_app
- add_payment_info
- add_to_cart
- add_to_wishlist
- launch_app
- checkout
- complete_tutorial
- view_content
- create_group
- create_role
- generate_lead
- inapp_ad_click
- inapp_ad_impr
- join_group
- achieve_level
- loan_application
- loan_approval
- loan_disbursal
- login
- purchase
- rate
- registration
- search
- spend+credits
- start_trial
- subscribe
- unlock_achievement
- CUSTOM
-
In the Retargeting events section, select the events that will be used for Retargeting campaigns. Note that you can only enable as retargeting events the events that you have previously configured in the Events section.
And that's it, your setup for measuring Re-Targeting campaigns is complete.