¶ Petal Ads
With Petal Ads you can promote your Huawei App Gallery mobile app. Like other platforms, Hauwei allows this type of campaign and EMMA is an integrated partner of Huawei to allow you to measure and attribute all conversions that come from targeted app download campaigns.
Petal ads are integrated into various Huawei applications such as:
- Huawei App Gallery
- Hauwei Browser
- Huawei Video
- Huawei Assistant
- Huawei Reader
- Huawei Music
In order to be able to measure all install of targeted campaigns with EMMA you have to follow these simple configuration steps:
¶ Set up in Petal Ads
To start measuring your Petal Ads campaigns with EMMA, just follow these steps:
- Log in to your Petal Ads account.
- Go to Tools > Delivery assistance > Analytics association.
- Click on the analytics provider link.
- In the Tool provider screen, create a new provider by clicking on the + icon.
- In the Short name field enter the name EMMAMobileSolutionSL and click on the Submit button.
- Back in the Tool provider screen, copy and reserve the Developer token for later configuration in EMMA.
- From the same screen, click on the New association button.
- You will be taken to the Analytics association screen.
- Click on the + New association button to link the provider.
- In the configuration screen, set the following:
- Driver users to: select the App option.
- App: select the app you want to link.
- Tool provider: select the option Other and in the next selector select the option EMMAMobileSolutionsSL.
- Once the link is created, copy and save the Key(Link ID).
¶ Set up in EMMA
Once you have completed the above steps, you must go to the EMMA dashboard in order to make the necessary configuration to carry out the attribution. All you have to do is follow these steps:
- Log in to your EMMA account.
- Go to the Acquisition > Media Sources section and search for and edit the Petal Ads provider.
- Set the LinkID and Provider Token that you have previously obtained from the Petal Ads console.
- Click on the + Save button to save the settings you have made.
If everything has been done correctly, as soon as Petal Ads installs start arriving, each of the different campaigns with attributed data will be automatically generated in EMMA. To view the campaign data, simply go to Acquisition > Apptracker.
¶ Inapp event measurement (optional)
In addition to measuring Petal Ads campaigns in EMMA, you can also send any inapp events you are measuring in EMMA to Petal Ads to measure them. Follow these steps to set up events for Petal Ads:
- Log in to your EMMA account and go to Acquisition > Media sources.
- Edit the Petal Ads media source.
- In the Events section, click on the add event button to add the events you want to send to Petal Ads. It is important that in the Event ID column for the Media Source you select the Petal Ads event to which the event sent from EMMA will be linked.
Decide which Petal Ads event you want to link the event sent from EMMA to.- Register
- Retain
- Paid
- Browse
- Collection
- PreOrder
- Subscribe
- Login
- Update
- Reservation
- AddToCart
- ThreeDayRetain
- SevenDayRetain
- Deliver
- OrderSigning
- FirstPurchaseMemberCard
- PurchaseMemberCard
- AddQuickApp
- AddToWishlist
- OpenedFromPushNotification
- ReEngage
- Form_submit
- Consult
- EffectiveLeadsForm
- PotentialCustomerForm
- Custom_acquisit
- Book
- ConsultOnline
- EffectiveLeadsOnline
- PotentialCustomerOnline
- PhoneDialing
- EffectiveLeadsPhone
- PotentialCustomerPhone
- FollowScan
- LeadsLottery
- AddPaymentInfo
- StartTrial
- InitiatedCheckout
- Invite
- Search
- Share
- TravelBooking
- Rate
- ContentView
- Custom
- Custom_landingpage
- LandingpageClick
- Coupon
- Navigate
- Lottery
- Vote
- Redirect
- GamePackageRedemption
- GamePackageClaiming
- CreateRole
- Authorize
- TutrialCompletion
- AchievementUnlocked
- SepntCredits
- LevelAchieved
- LoanCompletion
- PreCredit
- Credit
- Follow
- Fordward
- Read
- Like
- Comment
¶ Campaigns available
With EMMA you will be able to measure the following Petal Ads campaigns:
- Automated App Promotion:
- Campaign type: App
- Network: Display Network
- Current delivery: Deliver to search network
- Sales:
- Campaign type: Display
- Network: Display Network
- Current delivery: Deliver to search network
¶ HMS filter
On 19 May 2019, Google decided to terminate all business dealings with Huawei involving the transfer of hardware and software, except those covered by open source licences. This means that devices manufactured after this date will not have Google services such as the Play Store, although they will have the equivalent, the Huawei App Gallery.
Since then, we at EMMA have been working to adapt our SDK to the Huawei App Store in order to measure attribution as well as to allow Push Notifications to be sent through their service. In this way, the measurement of these users will not be lost. You can see more information about the SDK implementation here.
In addition, we have also worked on a filter to differentiate between devices using Google services (Google Mobile Services - GMS) and those using Huawei services (Huawei Mobile Services - HMS). You can check this filter from the explorer section, but you should be aware of the following considerations:
- The filter differentiates between devices using HMS services and devices using GMS services.
- It is possible that non-Huawei branded devices may be leaked as HMS. This can happen because if a user has a Samsung, Xiaomi or any other manufacturer's device and a Huawei smartwatch, in order to use the Huawei smartwatch, they need to install HMS services on their device, which will then be categorised as HMS.
- Huawei branded devices prior to the termination of the relationship between Google and Huawei have both Google Play and App Gallery stores, but it is currently not possible to know from which store the user has downloaded the app. So there is a possibility that there are devices categorised as HMS because they have Huawei services that may have downloaded the app from App Gallery.